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U.S. Gift Card Market Opportunity

Market Metric 2025 2026
U.S. Gift Card Market Size$447B$507B
Annual Market Growth11%11%
Estimated Gift Cards Sold~4.0 Billion~4.5 Billion
Average Initial Gift Card Value~$50~$50
Americans with Unused Gift Cards43%43%
Unused Gift Card Value~$23B annually~$23B annually

Sources: Precedence Research, Capital One Shopping Research, Digimarc Market Analysis.

Target Consumer Segments

  • Ages 16–25 — digital-first consumers highly engaged with mobile wallets, peer-to-peer payments, and social experiences.
  • Ages 30–50 — higher purchasing power, regularly buying gifts for family, friends, teachers, and coworkers.

Target Merchant Segments

Initial focus on small and mid-sized businesses — restaurants, coffee shops, specialty retailers, entertainment venues, salons, and local service providers — that lack affordable digital gifting solutions today.